• Real Estate

    Why More Than Half of the Money Spent on Advertising is Wasted in Real Estate Business?

    A famous marketing guru Mr. John Wanamaker said “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  This motivational line has inspired thousands of marketers globally. Advertising is nothing but any paid activity which is done for brand awareness or brand promotion. Advertising could be online or offline but online i.e. digital advertising is getting more popular these days. SMEs all over the world are started doing online advertising to improve the brand awareness and sales. Only big players used to do advertising i.e. mostly offline advertising like TV, Radio, Print, Outdoor etc. earlier but online advertising has changed the way of advertising…