SEO and PPC are like real brothers to each other, as somewhere both are dependent on each other. Whenever we run a PPC campaign on a display network, organic leads or SEO leads increase. That’s because people who see banner ads on a display network, later Google it by brand name or company name. Recently we ran a Google Display campaign for a real estate developer in Mumbai and it improved the organic rank. When we stopped running the display, the organic leads decreased by 50%. PPC campaigns have to depend on SEO research for running successful campaigns. It helps them to get keywords that will help to get clicks…