Online advertising is becoming more popular than offline advertising. Every business is trying to become more dependent on online advertising rather than offline marketing. Business marketers are now investing more money in digital marketing. Earlier, marketers used to employ various form of advertising that includes print, outdoor, OOH, radio, TV etc. advertising to make brand awareness and generate enquiries. Recently I met my client who is a Vice President at reputed real estate agency in Mumbai. He was not aware of the impact of digital marketing so I explained him about various techniques of digital marketing. Offline advertising is costly and various marketing activities including printing promotional material, outdoor promotion…