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Why Google Ads are better than Facebook Ads in Terms of Device Targeting?
Google ads have become popular in the online media from last decade and Facebook is also getting popular day by day. Google Adwords revenue is much better than Facebook worldwide but still Facebook is improving their revenue from past three years. Google has already made innovative changes in the ads targeting to target specific mobile devices, desktops or tablets. Google adwords team is quite innovative and makes changes in the advertising module every month that makes advertisers’ ad experience  uncomplicated. Google adwords used to allow us to target mobile devices only through display network but now they have introduced ads within mobile app to show ads specifically on mobile devices. We…
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What Facebook Should do to Improve Ad Revenue in India?
Facebook is already become a number one social networking site in India. Facebook has more than 150 million users in India. Facebook is become number second popular site in India after Google. Facebook has got second position in India just in 5 years. Facebook is not only popular in urban India but also in rural area where internet connection is still limited. They are planning to offer free internet in rural India by solar powered drones. Facebook will have a mass reach across rural India if solar powered drones work in rural area. It will ultimately boost the ad revenue in India as advertisers like FMCG, Finance, Education, Electronics etc.…