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Pay Per Click, Social Media

Why LinkedIn Ads are Better than Google Ads to target CxO Level People?

April 24, 2016 /

Linkedin is world’s number one professional networking site it is 4th popular networking site. All the professionals all over the world are connected via LinkedIn. LinkedIn has much serious audience than any other social networking sites. Linkedin has 400+ million users worldwide. LinkedIn provides various types of ads like sponsored update, In-mail, job posting and banner ads. LinkedIn job posting ads helps to reach right candidate as we can select candidate based on his job profile, expertise, age, location. We can also see candidates LinkedIn profile based on our requirement to connect him regarding job openings. Why LinkedIn ads are better than Google Ads? Google offers various types of…

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Anurag Golipkar 0 Comments

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Google Adwords

Why Google Ads are better than Facebook Ads in Terms of Device Targeting?

April 19, 2016 /

Google ads have become popular in the online media from last decade and Facebook is also getting popular day by day. Google Adwords revenue is much better than Facebook worldwide but still Facebook is improving their revenue from past three years. Google has already made innovative changes in the ads targeting to target specific mobile devices, desktops or tablets. Google adwords team is quite innovative and makes changes in the advertising module every month that makes advertisers’ ad experience uncomplicated. Google adwords used to allow us to target mobile devices only through display network but now they have introduced ads within mobile app to show ads specifically on mobile devices. We…

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Social Media

What Facebook Should do to Improve Ad Revenue in India?

February 23, 2016 /

Facebook is already become a number one social networking site in India. Facebook has more than 150 million users in India. Facebook is become number second popular site in India after Google. Facebook has got second position in India just in 5 years. Facebook is not only popular in urban India but also in rural area where internet connection is still limited. They are planning to offer free internet in rural India by solar powered drones. Facebook will have a mass reach across rural India if solar powered drones work in rural area. It will ultimately boost the ad revenue in India as advertisers like FMCG, Finance, Education, Electronics etc.…

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Anurag Golipkar 0 Comments

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Social Media

Is LinkedIn Ads Better Than Facebook Ads?

January 4, 2016 /

Social Media Marketing has become extremely popular in the Advertising world. Every business is now considering social media as an effective medium to market their products and services online. The social media Industry has been growing rapidly over the last 5 years. Social media users are growing at a phenomenal rate everyday. Users are getting ever so engaged on social platforms like Facebook, Twitter, LinkedIn, Instagram, Google+ etc. Facebook, LinkedIn, Twitter and Instagram are offering paid ads worldwide. Instagram ads were restricted to the US first but are now available in India from past 1 year. Let’s discuss about the importance of Facebook and LinkedIn ads from a business perspective.…

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Anurag Golipkar 0 Comments

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