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  • Digital

    Why it is necessary to check lead quality of Digital Marketing Campaigns?

    July 27, 2016 /

    Digital marketing has become more popular from past 5 years and growing at fast rate every year. Digital is fourth popular advertising platform after Print, TV and Outdoor and will become third popular advertising platform soon. Digital marketing is done by various activities and we need to monitor each and every activity to monitor quality of leads. Some popular digital marketing activities are SEO, Search Engine Marketing, Social Media Marketing, Email Marketing, SMS Marketing, Native Advertising etc. Each medium works in different way i.e. each medium has its own merits and demerits. Each activity provides us leads and cost per leads changes with respect to medium and industry. Digital marketing…

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    Anurag Golipkar 0 Comments

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  • 6 Best Strategies To Improve Your Organic Ranking In 2016
    SEO

    6 Best Strategies To Improve Your Organic Ranking In 2016

    June 20, 2016 /

    Search Engine Optimization (SEO) is a long term process that takes a lot of time to improve organic rankings. SEO experts are seeking new ways to gain a higher ranking, on search engines worldwide. Content marketing plays an important role these days to improve organic ranking. Every keyword now depends on content marketing and gone are the days when we generated backlinks from blog commenting, article submission, directory submissions, forum submissions, profile submissions, etc. Earlier, we would get thousands of non-niche backlinks from any site but when content marketing was introduced in the SEO industry, it changed the traditional thinking of SEO experts. Nowadays, SEO is done by niche targeting…

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  • Real Estate

    Why More Than Half of the Money Spent on Advertising is Wasted in Real Estate Business?

    March 16, 2016 /

    A famous marketing guru Mr. John Wanamaker said “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  This motivational line has inspired thousands of marketers globally. Advertising is nothing but any paid activity which is done for brand awareness or brand promotion. Advertising could be online or offline but online i.e. digital advertising is getting more popular these days. SMEs all over the world are started doing online advertising to improve the brand awareness and sales. Only big players used to do advertising i.e. mostly offline advertising like TV, Radio, Print, Outdoor etc. earlier but online advertising has changed the way of advertising…

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    Anurag Golipkar 0 Comments
  • Digital

    How to Make Business Successful Online in 2015?

    June 28, 2015 /

    Online advertising is becoming more popular than offline advertising. Every business is trying to become more dependent on online advertising rather than offline marketing. Business marketers are now investing more money in digital marketing. Earlier, marketers used to employ various form of advertising that includes print, outdoor, OOH, radio, TV etc. advertising to make brand awareness and generate enquiries. Recently I met my client who is a Vice President at reputed real estate agency in Mumbai. He was not aware of the impact of digital marketing so I explained him about various techniques of digital marketing. Offline advertising is costly and various marketing activities including printing promotional material, outdoor promotion…

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