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Digital Marketing is the only Industry Growing Faster than Print & TV Advertising
The Indian advertising industry is huge, with a plethora of Indian and multi-national brands, advertising heavily across all platforms. Some popular brands include P&G, Hindustan UniLever, ITC, Dabar, Amul, Patanjali, Amway, Colgate, Pepsodent, Pepsi, Coca Coka, Nike, Puma etc. FMCG (Fast Moving Consumer Goods) companies like P&G, HUL, ITC, Britannia, Godrej, CavinKare, Himalaya, Wipro etc. are spending heavily on Print, Outdoor, and TV media in India. The Indian advertising industry is mainly classified into two categories i.e. online and offline. Digital marketing activities like SEO, Social Media, Email, News & Finance Sites, Apps etc. come under online advertising. Offline marketing or advertising includes Print, Radio, TV, OOH, Exhibitions etc. Advertising…
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Why Facebook is Supporting Digital India campaign?
Most of us are still wondering as to why Facebook is supporting the Digital India campaign. Facebook is going to offer free internet at all railway stations (500+) across India. It is also going to offer free internet across rural India where its reach is limited. Facebook is going to release solar-powered drones in rural areas to enable free internet, hitherto a dream. In India, Facebook earns only $80 million per year, while Google earns $1400 million per year. If Facebook offers free internet to 500+ stations in India then they will be able to reach an additional 1 million passengers (users) in India. Facebook has 200 million users in…