Why Facebook is Supporting Digital India campaign?
Most of us are still wondering as to why Facebook is supporting the Digital India campaign. Facebook is going to offer free internet at all railway stations (500+) across India. It is also going to offer free internet across rural India where its reach is limited. Facebook is going to release solar-powered drones in rural areas to enable free internet, hitherto a dream.
In India, Facebook earns only $80 million per year, while Google earns $1400 million per year. If Facebook offers free internet to 500+ stations in India then they will be able to reach an additional 1 million passengers (users) in India.
Facebook has 200 million users in the US, while in India they have 150 million users. Facebook’s average revenue per user in India is just $0.15 whereas in the US it is $7-8 per user. Facebook has more than 50% users in US if compared with the total population while in India they have only 8.4% users of the total population.
Facebook is supporting the Digital India campaign to boost their ad revenue in India. By reaching out to rural India, they will be able to improve their advertising reach. Facebook is possibly targeting to grow the user base by 100% and ad revenue by 100%, over the next 3-5 years.