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  • Search Engine Marketing

    Are Native Ads Becoming Threat to Traditional Display Advertising?

    April 20, 2016 /

    Display advertising is been in the market since Search Engines were invented. Display networks are still popular in the digital world as they have huge reach across the globe. Google display network is world’s number one ad network and advertisers are daily spending million dollars every day to promote their product or services. Search network of search engines have limited reach as ads are shown by search queries. Display network is huge as thousands of sites are associated with display network so advertisers have better chance to show ads to millions of users worldwide. Traditional Display Networks: Google Yahoo Chitika Infolinks Epom Market Revcontent Types of Ads offered by Display…

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    Anurag Golipkar 0 Comments
  • Why Google Ads are Better than Facebook Ads in Terms of Device Targeting
    Google Adwords

    Why Google Ads are better than Facebook Ads in Terms of Device Targeting?

    April 19, 2016 /

    Google ads have become popular in the online media from last decade and Facebook is also getting popular day by day. Google Adwords revenue is much better than Facebook worldwide but still Facebook is improving their revenue from past three years. Google has already made innovative changes in the ads targeting to target specific mobile devices, desktops or tablets. Google adwords team is quite innovative and makes changes in the advertising module every month that makes advertisers’ ad experience  uncomplicated. Google adwords used to allow us to target mobile devices only through display network but now they have introduced ads within mobile app to show ads specifically on mobile devices. We…

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    Anurag Golipkar 0 Comments

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    Google Adwords Ad Approval System is Down

    August 20, 2016

    Why is it necessary to change Banner Creatives in Google display campaign?

    June 8, 2016
  • Google+

    How Google My Business or Google+ Page Help you to Get More Visitors?

    April 18, 2016 /

    Google My Business started with Google+ page where they allowed user to verify their business. They used to give automated telephonic call by asking PIN number. After doing such verification method they came to know that it created a lot of duplicated and fraud Google+ pages and then they change telephonic verification to address verification by providing PIN number through post card. It not only helped Google team to verify businesses but also helped business owners to gain ownership of business. Google my business team sends a packet enclosing 6 digit pin which is used to verify business. You will get a verified tag on business page or a Google+…

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    Anurag Golipkar 0 Comments
  • Vodafone

    Why You Should Not Buy Vodafone Postpaid connection Ever?

    March 26, 2016 /

    Bloody Cheater – Vodafone I had to stop using my 3 years old Vodafone Number due to your bullshit, fake, fraudulent, bad services. I was using Vodafone Prepaid connection from past three years. I never wanted to switch from Prepaid to Postpaid connection but unfortunately I lost my Smart Phone so I wanted to get the same mobile number. I visited the local Vodafone store Vashi, Navi Mumbai and I demanded for Prepaid connection but they refused to give me Prepaid and offered me Postpaid connection because I was claiming the mobile number just after 5 days when my phone was stolen. I insisted one girl from Vodafone Store Vashi…

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    Anurag Golipkar 0 Comments
  • Real Estate

    Why More Than Half of the Money Spent on Advertising is Wasted in Real Estate Business?

    March 16, 2016 /

    A famous marketing guru Mr. John Wanamaker said “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  This motivational line has inspired thousands of marketers globally. Advertising is nothing but any paid activity which is done for brand awareness or brand promotion. Advertising could be online or offline but online i.e. digital advertising is getting more popular these days. SMEs all over the world are started doing online advertising to improve the brand awareness and sales. Only big players used to do advertising i.e. mostly offline advertising like TV, Radio, Print, Outdoor etc. earlier but online advertising has changed the way of advertising…

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    Anurag Golipkar 0 Comments
  • Pay Per Click

    Removing Right-Side Ads: How will it impact paid ads and Organic Results?

    March 8, 2016 /

    Google Adwords has updated paid ads on Google Search Engine all over the world, a week back. No one knows how it is going to impact paid as well as organic results. The Google Adwords system used to show more than 10 ads on the Search Engine Result Page (SERP). SERP used to be cluttered with paid ads all over the page. A search engine result page had more than 20 results i.e. 10 organic & 10+ paid results. They wanted to give a better user experience, so they removed all right side ads. Let’s see how results have been changed: Why did they make these changes? Google Adwords has…

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    Anurag Golipkar 0 Comments

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    Why LinkedIn Ads are Better than Google Ads to target CxO Level People?

    April 24, 2016
    This Week's Top Two News Headlines of SEO and PPC Industry

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    May 19, 2016

    Why is it necessary to change Banner Creatives in Google display campaign?

    June 8, 2016
  • Social Media

    What Facebook Should do to Improve Ad Revenue in India?

    February 23, 2016 /

    Facebook is already become a number one social networking site in India. Facebook has more than 150 million users in India. Facebook is become number second popular site in India after Google. Facebook has got second position in India just in 5 years. Facebook is not only popular in urban India but also in rural area where internet connection is still limited. They are planning to offer free internet in rural India by solar powered drones. Facebook will have a mass reach across rural India if solar powered drones work in rural area. It will ultimately boost the ad revenue in India as advertisers like FMCG, Finance, Education, Electronics etc.…

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    Anurag Golipkar 0 Comments

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    Facebook Startups for Mobile Apps Developers in India

    August 15, 2015

    Why LinkedIn Ads are Better than Google Ads to target CxO Level People?

    April 24, 2016

    Why Facebook is Supporting Digital India campaign?

    November 23, 2015
  • Social Media

    How a Facebook Contest Helped Real Estate Giant Sangam LifeSpaces Increase Fans

    February 22, 2016 /

    Sangam Group was established in 1985 and became the face of success in Indian business industry. Sangam Group has successfully run businesses in Textile, Steel and industry. They started their real estate business under the brand name Sangam Lifespaces Limited. Sangam Lifespaces Limited has become one of the leading real estate brands in Mumbai. For nearly two years now, we’ve been servicing Sangam Lifespaces for various requirements including SEO, SMM, Creative, Corporate Identity, Web Development etc. Since the brand did not have a presence in the digital space, we were entrusted with the task of creating awareness using social media. We recommended that they run a contest specifically on Facebook,…

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    Anurag Golipkar 0 Comments

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    Is LinkedIn Ads Better Than Facebook Ads?

    January 4, 2016

    Why LinkedIn Ads are Better than Google Ads to target CxO Level People?

    April 24, 2016

    What Facebook Should do to Improve Ad Revenue in India?

    February 23, 2016
  • Entrepreneur

    How Carol Roth Went From $40,000 in Debt to a Millionaire by Age 30

    February 18, 2016 /

    I came from a family where money was always an issue. My father was a union electrician who brought in a nice, but not exceptional, living. My mom was a stay at-home mom turned jobbie-entrepreneur (as I talked about here). But, money was always tight. When my parents separated in my early teen years (and ultimately divorced), that put further pressure on their financials and assured that they wouldn’t be able to pay for my college education. When I graduated from arguably the best undergraduate business school in the country, The Wharton School of Business at the University of Pennsylvania in 1995, I had an Ivy League education and $40,000…

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    Anurag Golipkar 0 Comments
  • Digital

    How We helped Dheeraj Realty achieve their Launch Target in 45 Days

    February 15, 2016 /

    Dheeraj Realty, a renowned property developer in Mumbai, has been in the Real Estate business for the last 35 years. Having developed various high end, luxury and ultra luxury properties in Mumbai, Dheeraj recently launched a budget homes project i.e. LivSmart Homes at Kurla West, Mumbai, just 15 minutes from Bandra Kurla Complex. LivSmart Homes one of the big residential projects in Mumbai, consists of 28 towers, offering smart 1BHK, 2BHK Compact and 2BHK residences (1,600 flats). LivSmart Homes, Dheeraj Realty’ first value homes project was primarily aimed at potential buyers currently residing across suburban Mumbai. Online digital marketing formed an intrinsic part of the marketing plan, something they were…

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    Anurag Golipkar 0 Comments

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    How Integrative Thinking Helps You to Become a Leader?

    January 9, 2016

    Digital Marketing is the only Industry Growing Faster than Print & TV Advertising

    June 14, 2016

    Why it is necessary to check lead quality of Digital Marketing Campaigns?

    July 27, 2016
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