Google My Business started with Google+ page where they allowed user to verify their business. They used to give automated telephonic call by asking PIN number. After doing such verification method they came to know that it created a lot of duplicated and fraud Google+ pages and then they change telephonic verification to address verification by providing PIN number through post card. It not only helped Google team to verify businesses but also helped business owners to gain ownership of business. Google my business team sends a packet enclosing 6 digit pin which is used to verify business. You will get a verified tag on business page or a Google+ page once verified. You also need to verify mobile number before verifying it through PIN number sent by packet.
Procedure to add your business to Google My Business:
- Go to Google.com/business
- Log in with Gmail ID
- Search your business name in search bar provided on Top
- Click on last link where you get message as no address found
- Put company name, address, contact number, category of business etc.
- Put a marker location on exact location map
- Click on Submit button
- A new window will open and will ask for business verification
- Put contact person’ name and a packet will be sent your address enclosing PIN
Your page will be verified by adding PIN number and this procedure will take up to 12 days. You business will start showing on Search Query bar provided by Google search engine. You business listing will show up once either user searches by your business name or user searches by a service provided by your when it is searched locally (near to your business’ location)
How it helps to gain Visitors and Enquiries?
Your business will be started to get visibility one the business is verified. You business will be shown to user if user searches by your services and he is making a search near to your business location e.g. If someone is searching for digital marketing company in Mumbai and your verified address is anywhere at Mumbai then your business listing will be shown to user based on your and user’ location. I searched for digital marketing companies in Mumbai from IP location located at Kurla and got below result:
In this way your business will get more visibility on search engine and will convert into more website visitors. Such listing provides contact no. and website link will make users’ to call directly through contact number. Visitors coming through Google My Business are of free cost and have good impact from business perspective. You should never miss this opportunity because you would never know when opportunities would come.