Digital Archives -

Digital

Why it is necessary to check lead quality of Digital Marketing Campaigns?

July 27, 2016 /

Digital marketing has become more popular from past 5 years and growing at fast rate every year. Digital is fourth popular advertising platform after Print, TV and Outdoor and will become third popular advertising platform soon. Digital marketing is done by various activities and we need to monitor each and every activity to monitor quality of leads. Some popular digital marketing activities are SEO, Search Engine Marketing, Social Media Marketing, Email Marketing, SMS Marketing, Native Advertising etc. Each medium works in different way i.e. each medium has its own merits and demerits. Each activity provides us leads and cost per leads changes with respect to medium and industry. Digital marketing…

read more

Anurag Golipkar 0 Comments

You May Also Like

How Integrative Thinking Helps You to Become a Leader?
January 9, 2016

How We helped Dheeraj Realty achieve their Launch Target in 45 Days
February 15, 2016

Digital Marketing is the only Industry Growing Faster than Print & TV Advertising
June 14, 2016
Digital, Print Ads, TV

Digital Marketing is the only Industry Growing Faster than Print & TV Advertising

June 14, 2016 /

The Indian advertising industry is huge, with a plethora of Indian and multi-national brands, advertising heavily across all platforms. Some popular brands include P&G, Hindustan UniLever, ITC, Dabar, Amul, Patanjali, Amway, Colgate, Pepsodent, Pepsi, Coca Coka, Nike, Puma etc. FMCG (Fast Moving Consumer Goods) companies like P&G, HUL, ITC, Britannia, Godrej, CavinKare, Himalaya, Wipro etc. are spending heavily on Print, Outdoor, and TV media in India. The Indian advertising industry is mainly classified into two categories i.e. online and offline. Digital marketing activities like SEO, Social Media, Email, News & Finance Sites, Apps etc. come under online advertising. Offline marketing or advertising includes Print, Radio, TV, OOH, Exhibitions etc. Advertising…

read more

Anurag Golipkar 0 Comments

You May Also Like

How Integrative Thinking Helps You to Become a Leader?
January 9, 2016

How We helped Dheeraj Realty achieve their Launch Target in 45 Days
February 15, 2016

Why it is necessary to check lead quality of Digital Marketing Campaigns?
July 27, 2016
Digital

How We helped Dheeraj Realty achieve their Launch Target in 45 Days

February 15, 2016 /

Dheeraj Realty, a renowned property developer in Mumbai, has been in the Real Estate business for the last 35 years. Having developed various high end, luxury and ultra luxury properties in Mumbai, Dheeraj recently launched a budget homes project i.e. LivSmart Homes at Kurla West, Mumbai, just 15 minutes from Bandra Kurla Complex. LivSmart Homes one of the big residential projects in Mumbai, consists of 28 towers, offering smart 1BHK, 2BHK Compact and 2BHK residences (1,600 flats). LivSmart Homes, Dheeraj Realty’ first value homes project was primarily aimed at potential buyers currently residing across suburban Mumbai. Online digital marketing formed an intrinsic part of the marketing plan, something they were…

read more

Anurag Golipkar 0 Comments

You May Also Like

Why it is necessary to check lead quality of Digital Marketing Campaigns?
July 27, 2016

Digital Marketing is the only Industry Growing Faster than Print & TV Advertising
June 14, 2016

How Integrative Thinking Helps You to Become a Leader?
January 9, 2016
Digital, Integrative Thinking

How Integrative Thinking Helps You to Become a Leader?

January 9, 2016 /

Integrative thinking concept was first introduced by Mr. Graham Douglas in USA in 1986. Integrative Thinking as the process of integrating intuition, reason and imagination in a human mind with a view to developing a holistic continuum of strategy, tactics, action, review and evaluation for addressing a problem in any field. The idea behind integrative thinking was to improve the overall thinking (operational) process of the company. Integrative thinking is better than traditional thinking as we find only one solution in traditional thinking and we find multiple solutions in integrative thinking. We do things which we have told and we don’t find alternative solutions to do things differently. We never…

read more

Anurag Golipkar 0 Comments

You May Also Like

Digital Marketing is the only Industry Growing Faster than Print & TV Advertising
June 14, 2016

Why it is necessary to check lead quality of Digital Marketing Campaigns?
July 27, 2016

How We helped Dheeraj Realty achieve their Launch Target in 45 Days
February 15, 2016
Digital

How to Make Business Successful Online in 2015?

June 28, 2015 /

Online advertising is becoming more popular than offline advertising. Every business is trying to become more dependent on online advertising rather than offline marketing. Business marketers are now investing more money in digital marketing. Earlier, marketers used to employ various form of advertising that includes print, outdoor, OOH, radio, TV etc. advertising to make brand awareness and generate enquiries. Recently I met my client who is a Vice President at reputed real estate agency in Mumbai. He was not aware of the impact of digital marketing so I explained him about various techniques of digital marketing. Offline advertising is costly and various marketing activities including printing promotional material, outdoor promotion…

read more

Anurag Golipkar 0 Comments

You May Also Like

Digital Marketing is the only Industry Growing Faster than Print & TV Advertising
June 14, 2016

How We helped Dheeraj Realty achieve their Launch Target in 45 Days
February 15, 2016

Why it is necessary to check lead quality of Digital Marketing Campaigns?
July 27, 2016