June 2016 -

Online Business

Things You Need to Know Before Starting an Online Business in India

June 23, 2016 /

Online business is getting popular these days and it has grown ten times from past 6 years. Internet is penetrating very fast in India. Users from rural India are also growing at fast rate as penetration of smartphones is also increasing fast rate. Indian Government is promoting Digital India campaign to expand the internet network across India. India is third highest country in the world with 250+ million users followed by US and China but still internet penetration is very low (19%) in India and soon it will overtake US in next 10 years. Online business is increasing at very fast rate than any other industry in India and revenue…

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Anurag Golipkar 0 Comments
SEO

6 Best Strategies To Improve Your Organic Ranking In 2016

June 20, 2016 /

Search Engine Optimization (SEO) is a long term process that takes a lot of time to improve organic rankings. SEO experts are seeking new ways to gain a higher ranking, on search engines worldwide. Content marketing plays an important role these days to improve organic ranking. Every keyword now depends on content marketing and gone are the days when we generated backlinks from blog commenting, article submission, directory submissions, forum submissions, profile submissions, etc. Earlier, we would get thousands of non-niche backlinks from any site but when content marketing was introduced in the SEO industry, it changed the traditional thinking of SEO experts. Nowadays, SEO is done by niche targeting…

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Digital, Print Ads, TV

Digital Marketing is the only Industry Growing Faster than Print & TV Advertising

June 14, 2016 /

The Indian advertising industry is huge, with a plethora of Indian and multi-national brands, advertising heavily across all platforms. Some popular brands include P&G, Hindustan UniLever, ITC, Dabar, Amul, Patanjali, Amway, Colgate, Pepsodent, Pepsi, Coca Coka, Nike, Puma etc. FMCG (Fast Moving Consumer Goods) companies like P&G, HUL, ITC, Britannia, Godrej, CavinKare, Himalaya, Wipro etc. are spending heavily on Print, Outdoor, and TV media in India. The Indian advertising industry is mainly classified into two categories i.e. online and offline. Digital marketing activities like SEO, Social Media, Email, News & Finance Sites, Apps etc. come under online advertising. Offline marketing or advertising includes Print, Radio, TV, OOH, Exhibitions etc. Advertising…

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Google Adwords, Pay Per Click

Why is it necessary to change Banner Creatives in Google display campaign?

June 8, 2016 /

Google Display network is a network of millions of websites that are connected by the Google Adsense Program. Google Display Network is the world’s number one ad network and is used by thousands of advertisers worldwide. Google display network offers various types of ads like Gmail sponsored text ads, image ads, text ads, video ads, etc. Advertisers have many options to run their ads on the display network with customized targeting, where we can target users based on their interest, location, age, behavior, etc. We always prefer to run GIF banner ads on display network as we can run it specifically on mobile devices, tablets or desktops. Display network offers…

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Anurag Golipkar 0 Comments

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