April 2016 -

Pay Per Click, Social Media

Why LinkedIn Ads are Better than Google Ads to target CxO Level People?

April 24, 2016 /

Linkedin is world’s number one professional networking site it is 4th popular networking site. All the professionals all over the world are connected via LinkedIn. LinkedIn has much serious audience than any other social networking sites. Linkedin has 400+ million users worldwide. LinkedIn provides various types of ads like sponsored update, In-mail, job posting and banner ads. LinkedIn job posting ads helps to reach right candidate as we can select candidate based on his job profile, expertise, age, location. We can also see candidates LinkedIn profile based on our requirement to connect him regarding job openings. Why LinkedIn ads are better than Google Ads? Google offers various types of…

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Anurag Golipkar 0 Comments

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Search Engine Marketing

Are Native Ads Becoming Threat to Traditional Display Advertising?

April 20, 2016 /

Display advertising is been in the market since Search Engines were invented. Display networks are still popular in the digital world as they have huge reach across the globe. Google display network is world’s number one ad network and advertisers are daily spending million dollars every day to promote their product or services. Search network of search engines have limited reach as ads are shown by search queries. Display network is huge as thousands of sites are associated with display network so advertisers have better chance to show ads to millions of users worldwide. Traditional Display Networks: Google Yahoo Chitika Infolinks Epom Market Revcontent Types of Ads offered by Display…

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Google Adwords

Why Google Ads are better than Facebook Ads in Terms of Device Targeting?

April 19, 2016 /

Google ads have become popular in the online media from last decade and Facebook is also getting popular day by day. Google Adwords revenue is much better than Facebook worldwide but still Facebook is improving their revenue from past three years. Google has already made innovative changes in the ads targeting to target specific mobile devices, desktops or tablets. Google adwords team is quite innovative and makes changes in the advertising module every month that makes advertisers’ ad experience uncomplicated. Google adwords used to allow us to target mobile devices only through display network but now they have introduced ads within mobile app to show ads specifically on mobile devices. We…

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How Google My Business or Google+ Page Help you to Get More Visitors?

April 18, 2016 /

Google My Business started with Google+ page where they allowed user to verify their business. They used to give automated telephonic call by asking PIN number. After doing such verification method they came to know that it created a lot of duplicated and fraud Google+ pages and then they change telephonic verification to address verification by providing PIN number through post card. It not only helped Google team to verify businesses but also helped business owners to gain ownership of business. Google my business team sends a packet enclosing 6 digit pin which is used to verify business. You will get a verified tag on business page or a Google+…

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