IS SOCIAL MEDIA MARKETING A THREAT TO TRADITIONAL ADVERTISING?
The popularity of Social media has significantly increased in the last 5 years. The reach of Social media has increased enormously as more people are getting active on social networking sites. Social networking sites have spread across the globe by offering free text, video chatting and other interactive services. Facebook has already crossed 1.44+ billion users worldwide. Twitter has more than 300+ million users, LinkedIn has 380+ millions users and Google+ has 540+ millions active users. These figures have proved that social media can’t be ignored if we want to reach a mass audience. Marketers use different offline advertising media like TV, Print, Radio, Outdoor, etc. They spend heavily on…
