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IS SOCIAL MEDIA MARKETING A THREAT TO TRADITIONAL ADVERTISING?
The popularity of Social media has significantly increased in the last 5 years. The reach of Social media has increased enormously as more people are getting active on social networking sites. Social networking sites have spread across the globe by offering free text, video chatting and other interactive services. Facebook has already crossed 1.44+ billion users worldwide. Twitter has more than 300+ million users, LinkedIn has 380+ millions users and Google+ has 540+ millions active users. These figures have proved that social media can’t be ignored if we want to reach a mass audience. Marketers use different offline advertising media like TV, Print, Radio, Outdoor, etc. They spend heavily on…
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Why Facebook is Supporting Digital India campaign?
Most of us are still wondering as to why Facebook is supporting the Digital India campaign. Facebook is going to offer free internet at all railway stations (500+) across India. It is also going to offer free internet across rural India where its reach is limited. Facebook is going to release solar-powered drones in rural areas to enable free internet, hitherto a dream. In India, Facebook earns only $80 million per year, while Google earns $1400 million per year. If Facebook offers free internet to 500+ stations in India then they will be able to reach an additional 1 million passengers (users) in India. Facebook has 200 million users in…
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With You a Happy Diwali
Wishing You and Your Family a Very Happy Diwali. May the festival of lights add sparkles of joy to your life. It is Special Day for me as It’s my second Birthday Celebration today and I was born on the Laxmipujan Day…