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  • Influencer Marketing
    Influencer Marketing

    Why Influencer Marketing is Becoming Important Part of Digital Marketing?

    February 16, 2017 /

    I will tell you the secret formula for every digital marketer should use while devising the digital marketing strategy. You may have heard the term Influencer Marketing but you may not know what does it actually means. Let’s discuss how it is becoming an important part of digital marketing. If you are a small blogger who shares few posts on social media or blogging sites then your blog may not be noticed by mass audience as you may have zero or few followers. If the same blog posts are shared by digital media influencers like Kelsey Jones, Matt Southern, Neil Patel, Guy Kawasaki etc. then it will have huge impact…

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    Anurag Golipkar 0 Comments
  • Facebook

    Why it is necessary to Integrate SDK in Facebook App Install Campaign?

    September 14, 2016 /

    Facebook is number social network in the world and it still rules for app install campaign. Running app install campaign on Facebook can be a tedious task without SDK integration. I have run app install campaign on Facebook recently, and it was first time I was running app install campaign on Facebook, Instagram and Google. I didn’t know that it is necessary to integrate SDK through Facebook developers account. I ran a campaign without SDK integration and it cost me INR 40 per install. I ran campaign for entire one week then I decided to integrate Facebook SDK in Android and iOS app. Let’s see what happen if we run…

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    Anurag Golipkar 0 Comments
  • Google Adwords

    Google Adwords Ad Approval System is Down

    August 20, 2016 /

    Google Adwords Ad Approval System is down from last three days. Google Adwords has more than 1.2 millions account worldwide. There is bug in the ad approval system which don’t allow users to create new ads (text, image, video etc.). Your ad can’t be reviewed even if you send multiple emails through support link. Google Adwords has also closed down email support from Google Adwords account temporarily. I uploaded text and banner ads for app install campaign of LuckyStars App on 17th of August at 6:21 pm and I was waiting for approval. After wasting two days they said that there is a bug in the system which don’t allow…

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    Anurag Golipkar 0 Comments

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  • Digital

    Why it is necessary to check lead quality of Digital Marketing Campaigns?

    July 27, 2016 /

    Digital marketing has become more popular from past 5 years and growing at fast rate every year. Digital is fourth popular advertising platform after Print, TV and Outdoor and will become third popular advertising platform soon. Digital marketing is done by various activities and we need to monitor each and every activity to monitor quality of leads. Some popular digital marketing activities are SEO, Search Engine Marketing, Social Media Marketing, Email Marketing, SMS Marketing, Native Advertising etc. Each medium works in different way i.e. each medium has its own merits and demerits. Each activity provides us leads and cost per leads changes with respect to medium and industry. Digital marketing…

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    Anurag Golipkar 0 Comments

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    How Integrative Thinking Helps You to Become a Leader?

    January 9, 2016

    How We helped Dheeraj Realty achieve their Launch Target in 45 Days

    February 15, 2016

    Digital Marketing is the only Industry Growing Faster than Print & TV Advertising

    June 14, 2016
  • Online Business

    Things You Need to Know Before Starting an Online Business in India

    June 23, 2016 /

    Online business is getting popular these days and it has grown ten times from past 6 years. Internet is penetrating very fast in India. Users from rural India are also growing at fast rate as penetration of smartphones is also increasing fast rate. Indian Government is promoting Digital India campaign to expand the internet network across India. India is third highest country in the world with 250+ million users followed by US and China but still internet penetration is very low (19%) in India and soon it will overtake US in next 10 years. Online business is increasing at very fast rate than any other industry in India and revenue…

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    Anurag Golipkar 0 Comments
  • 6 Best Strategies To Improve Your Organic Ranking In 2016
    SEO

    6 Best Strategies To Improve Your Organic Ranking In 2016

    June 20, 2016 /

    Search Engine Optimization (SEO) is a long term process that takes a lot of time to improve organic rankings. SEO experts are seeking new ways to gain a higher ranking, on search engines worldwide. Content marketing plays an important role these days to improve organic ranking. Every keyword now depends on content marketing and gone are the days when we generated backlinks from blog commenting, article submission, directory submissions, forum submissions, profile submissions, etc. Earlier, we would get thousands of non-niche backlinks from any site but when content marketing was introduced in the SEO industry, it changed the traditional thinking of SEO experts. Nowadays, SEO is done by niche targeting…

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    Anurag Golipkar 0 Comments

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  • Digital,  Print Ads,  TV

    Digital Marketing is the only Industry Growing Faster than Print & TV Advertising

    June 14, 2016 /

    The Indian advertising industry is huge, with a plethora of Indian and multi-national brands, advertising heavily across all platforms. Some popular brands include P&G, Hindustan UniLever, ITC, Dabar, Amul, Patanjali, Amway, Colgate, Pepsodent, Pepsi, Coca Coka, Nike, Puma etc. FMCG (Fast Moving Consumer Goods) companies like P&G, HUL, ITC, Britannia, Godrej, CavinKare, Himalaya, Wipro etc. are spending heavily on Print, Outdoor, and TV media in India. The Indian advertising industry is mainly classified into two categories i.e. online and offline. Digital marketing activities like SEO, Social Media, Email, News & Finance Sites, Apps etc. come under online advertising. Offline marketing or advertising includes Print, Radio, TV, OOH, Exhibitions etc. Advertising…

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    Anurag Golipkar 0 Comments

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  • Google Adwords,  Pay Per Click

    Why is it necessary to change Banner Creatives in Google display campaign?

    June 8, 2016 /

    Google Display network is a network of millions of websites that are connected by the Google Adsense Program. Google Display Network is the world’s number one ad network and is used by thousands of advertisers worldwide. Google display network offers various types of ads like Gmail sponsored text ads, image ads, text ads, video ads, etc. Advertisers have many options to run their ads on the display network with customized targeting, where we can target users based on their interest, location, age, behavior, etc. We always prefer to run GIF banner ads on display network as we can run it specifically on mobile devices, tablets or desktops. Display network offers…

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    Anurag Golipkar 0 Comments

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    Why Google Ads are Better than Facebook Ads in Terms of Device Targeting

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  • This Week's Top Two News Headlines of SEO and PPC Industry
    Pay Per Click,  SEO

    This Week’s Top Two News Headlines of the SEO & PPC industry

    May 19, 2016 /

    SEO and PPC are like real brothers to each other, as somewhere both are dependent on each other. Whenever we run a PPC campaign on a display network, organic leads or SEO leads increase. That’s because people who see banner ads on a display network, later Google it by brand name or company name. Recently we ran a Google Display campaign for a real estate developer in Mumbai and it improved the organic rank. When we stopped running the display, the organic leads decreased by 50%. PPC campaigns have to depend on SEO research for running successful campaigns. It helps them to get keywords that will help to get clicks…

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    Anurag Golipkar 0 Comments

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    Removing Right-Side Ads: How will it impact paid ads and Organic Results?

    March 8, 2016

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    Why LinkedIn Ads are Better than Google Ads to target CxO Level People?

    April 24, 2016
  • Pay Per Click,  Social Media

    Why LinkedIn Ads are Better than Google Ads to target CxO Level People?

    April 24, 2016 /

    Linkedin is world’s number one professional networking site it is 4th popular networking site. All the professionals all over the world are connected via LinkedIn. LinkedIn has much serious audience than any other social networking sites. Linkedin has 400+ million users worldwide. LinkedIn provides various types of ads like sponsored update, In-mail, job posting and banner ads. LinkedIn job posting ads helps to reach right candidate as we can select candidate based on his job profile, expertise, age, location. We can also see candidates LinkedIn profile based on our requirement to connect him regarding job openings. Why LinkedIn ads are better than Google Ads?   Google offers various types of…

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    Anurag Golipkar 0 Comments

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Recent Posts

  • Why Influencer Marketing is Becoming Important Part of Digital Marketing?
  • Why it is necessary to Integrate SDK in Facebook App Install Campaign?
  • Google Adwords Ad Approval System is Down
  • Why it is necessary to check lead quality of Digital Marketing Campaigns?
  • Things You Need to Know Before Starting an Online Business in India
  • Are you indian specialist? Best online SEO course only for you only here.

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