People used to make only desktop versions of the site. They never thought that they will need to make mobile version of the site. Responsive design is nothing but your website fits to screen of any size, it can be 18 inch, 21 inch, 32 inch, 40 inch. You don’t need to create mobile version of the site. It automatically fits to smartphones. In today’s online world every site at least take 10% of the visitors through mobile devices. These visitors are always provide better conversion than desktop users. If your site is not responsive then you site wouldn’t be mobile friendly site that will lead to less number of conversions and high bounce rate.
About Anurag Golipkar 49 Articles
Anurag, with more than 7 years experience in the field of Digital Marketing, is a B.E (IT) from Mumbai University. Currently pursuing an MBA, he has over the years mastered the art and science of targeting the online customer, be it through SEO, SEM, SMM or other online media. A certified professional in Google Adwords & Analytics and Hubspot, he brings tremendous value and thinking to brands that want to optimize the use of the online medium.