Search Engine Optimization (SEO) is a long term process that takes a lot of time to improve organic rankings. SEO experts are seeking new ways to gain a higher ranking, on search engines worldwide. Content marketing plays an important role these days to improve organic ranking. Every keyword now depends on content marketing and gone are the days when we generated backlinks from blog commenting, article submission, directory submissions, forum submissions, profile submissions, etc. Earlier, we would get thousands of non-niche backlinks from any site but when content marketing was introduced in the SEO industry, it changed the traditional thinking of SEO experts. Nowadays, SEO is done by niche targeting where content is shared or backlinks are generated by only niche based websites.
Let’s discuss the latest SEO strategies that will help us improve organic rankings:
1. Content Marketing: There are many avenues for content marketing. e.g. blog marketing, LinkedIn marketing (group submissions), Facebook Marketing (group submissions), Google+ Marketing (community submissions), guest blog postings, content distribution sites, etc. LinkedIn Pulse is the number one platform to reach thousands of professionals worldwide. We shared some articles on LinkedIn, which got over 20k+ views, in just 7 days. It not only improved article views but also web traffic and web enquiries.
Reddit is another extremely good site, where your content goes viral. There are also many other social bookmarking sites, blogging and article sites, where your content gets good visibility i.e. ultimately it boosts website visitors.
2. Email Marketing:
Email marketing (is not an SEO Activity but it helps in SEO promotion) is a digital marketing activity that gets visitors directly onto the website. We frequently send emailers to our clients and business associates to keep them updated with our content. We had sent some emailers to clients and business associates regarding our latest campaign performance and industry news and it worked well, as we attracted a good number of visitors on our website, with an open rate of more than 10%.
3. Influential Marketing (is not an SEO Activity but it helps in SEO Promotion)
Organic influential marketing helps you to get direct visitors on the websites but it is quite a lengthy process. In organic influential marketing, the content is shared with industry influencers who review the content and share it with their followers if they like it. Paid influential marketing works very well these days and influencers are paid enough to promote advertisers’ content to their followers and fans.
Users are attracted more to visuals than text, as research says images grab more attention than text. So Infographics is nothing but a combination of fancy text, facts within attractive images. Infographics are getting popular these days. You can also get backlinks to your website by sharing it on Infographics sharing sites. 70 words description works well in Infographics and it grabs attention also.
Image Credit: piktochart.com
5. Employees’ Blog Post:
Blogging helps you to connect with your reader. Most of the times, blogs are written in a conversational style, which you usually see in newspapers and magazines. You can get a blog written by your employees, who work in various departments like creative, web, sales, marketing etc.
A Blog written by employees (who are experts in their field) can be a way to generate content that feels natural and personal. These people can blog about their own experience, knowledge, interests and those interests are bound to overlap with the company’s targeting.
6. Giving Interviews:
CXO and industry-expert employees are the best people to give interviews and these interviews can be through video or can be shared on top industry sites. It will help you to get their followers on your site and it will boost brand awareness. Some popular sites are afaqs, SocialSamosa, entrepreneur, ScoopWhoop etc.
Image Credit: performics.com
SEO strategies have changed dramatically over the last 3-4 years and will continue to change in the future. SEO experts have to be updated with the latest trends. These are specific activities you need to do to improve organic rankings of the website. But SEO can’t work alone; it must be in tandem with organic social media promotion, influential marketing and email marketing, so as to improve web traffic and enquiries.