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Why is it necessary to change Banner Creatives in Google display campaign?
Google Display network is a network of millions of websites that are connected by the Google Adsense Program. Google Display Network is the world’s number one ad network and is used by thousands of advertisers worldwide. Google display network offers various types of ads like Gmail sponsored text ads, image ads, text ads, video ads, etc. Advertisers have many options to run their ads on the display network with customized targeting, where we can target users based on their interest, location, age, behavior, etc. We always prefer to run GIF banner ads on display network as we can run it specifically on mobile devices, tablets or desktops. Display network offers…
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This Week’s Top Two News Headlines of the SEO & PPC industry
SEO and PPC are like real brothers to each other, as somewhere both are dependent on each other. Whenever we run a PPC campaign on a display network, organic leads or SEO leads increase. That’s because people who see banner ads on a display network, later Google it by brand name or company name. Recently we ran a Google Display campaign for a real estate developer in Mumbai and it improved the organic rank. When we stopped running the display, the organic leads decreased by 50%. PPC campaigns have to depend on SEO research for running successful campaigns. It helps them to get keywords that will help to get clicks…
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Why LinkedIn Ads are Better than Google Ads to target CxO Level People?
Linkedin is world’s number one professional networking site it is 4th popular networking site. All the professionals all over the world are connected via LinkedIn. LinkedIn has much serious audience than any other social networking sites. Linkedin has 400+ million users worldwide. LinkedIn provides various types of ads like sponsored update, In-mail, job posting and banner ads. LinkedIn job posting ads helps to reach right candidate as we can select candidate based on his job profile, expertise, age, location. We can also see candidates LinkedIn profile based on our requirement to connect him regarding job openings. Why LinkedIn ads are better than Google Ads? Google offers various types of…
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Removing Right-Side Ads: How will it impact paid ads and Organic Results?
Google Adwords has updated paid ads on Google Search Engine all over the world, a week back. No one knows how it is going to impact paid as well as organic results. The Google Adwords system used to show more than 10 ads on the Search Engine Result Page (SERP). SERP used to be cluttered with paid ads all over the page. A search engine result page had more than 20 results i.e. 10 organic & 10+ paid results. They wanted to give a better user experience, so they removed all right side ads. Let’s see how results have been changed: Why did they make these changes? Google Adwords has…
